PPC Direct Linking vs Landing Pages

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Google Wealth Wizard 2

Google Wealth Wizard 2

Google Wealth Wizard 2

4 crucial building blocks to stop Google Adwords
destroying your wallet

function MM_CheckFlashVersion(reqVerStr,msg){
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if (!isIE || !isWin){ var flashVer = -1;
if (plugins && plugins.length > 0){
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Google Wealth Wizard 2

Google Wealth Wizard 2

Google Wealth Wizard 2 Review

Choosing a niche market to promote products in can be a tough old game for us affiliate marketers, but it really doesn’t have to be this way.

The problem is, affiliates think that smaller markets are easier to make money in because of less competition yet the sales activity is too low…whereas larger markets have bigger sales activity going on but is subsequently harder to break through the competition and make money.

Whilst bigger markets ARE harder to work in, by using PPC advertising and a proven way to convert your paid visitors into cash is all you need to compete with the big players in any market.

Sure, costs may be higher in PPC if there’s lots of competition but the truth is that if you pick your keywords properly and you set up your campaigns in the right way, you’ve got the same formula that the big marketing gurus use to rake big paychecks each month.

Of course, you can always choose free methods too such as article marketing and blogging. But if they are free, you can bet your bottom dollar that it will be just as hard to stand out and get the results you deserve for your hard work.

Whilst many people will say that you should avoid this hassle by targeting small niches like pebble collecting or crochet, the truth is that you’ll find it hard to draw in enough traffic to get life changing results in terms of sales volume.

So you could work on multiple small industries to make up the volume, or you could just dive into the bigger markets where there is enough demand to go round for all marketers.

Whichever route you decide to go, here are a few pointers to make sure you not only pick a niche where there is a lot of people involved, but also that you can make the easiest sales and tap into multiple ways of reaching the market:

1. Look for niches where the audience is likely to buy multiple products. Think hobbies, sports and consumables that require regular top ups

2. Consider the mindset of the market. In other words, are they desperate for a solution or passionate about their interest? For example, someone who likes to stay in shape is more likely to subscribe to your diet tips newsletter or buy a new diet fad recipe than a person who likes needlework as a weekend hobby.

3. Think of the demographics. Is the market younger or older? Teenagers will not have as much money as thirty something married couples. Older people might be more reserved about buying products online.

4. Are these people active online?
If no-one is searching for the types of things you are selling, you’ve got your work cut out for you. Also, you need to know that your market might read articles, get involved in online forums and participate in other social groups and networks.
This is not only important because you’ll use these paths to actually reach your market, but also because this activity suggests that the market is enthusiastic and responsive to what’s happening in their particular area of interest.

If you use these 4 pillars to finding your niche online, you’ll save a ton of time and money down the line and you’ll be sure to get off to a flying start with a hot, rabid and ready to buy market.

Google Wealth Wizard 2

Google Wealth Wizard 2

Google Wealth Wizard 2

When it comes to traffic, there are two proven ways to get targeted and interested buyers to flood to your websites or affiliate offers. That is organic (search engines, writing articles etc) and paid traffic (Pay per click being the most effective).

Whilst both methods are capable of bringing in huge amounts of targeted traffic that are ready to buy from you, the paid option has certain benefits over organic search engine listings.

First of all, paid traffic is able to bring in traffic in lightening fast time as opposed to organic traffic. Whilst organic traffic from the search engines might save you money over time, it’s also important to realize that time is also money!

So why do a lot of struggling marketers still shy away from paid advertising such as Google Adwords? Is it because it doesn’t work? Well, maybe it didn’t work for them personally but it sure does work for millions of other marketers. So the real question is how to make it work for YOU.

If you are promoting affiliate offers then the first thing to consider is whether you will be able to link directly to the merchant’s website using your affiliate link in the PPC ad, or if you would be better off sending your traffic to a landing page hosted on your own domain (or on a free domain elsewhere if you don’t own a domain yet).

This is a common hurdle for affiliates and there are pros and cons to each method. Let’s look at why you’d want to link directly to the merchant’s website instead of using a landing page on your own site:

1. You can quickly throw up an entire campaign and test the water with a product
2. You don’t need to worry about writing sales copy or actually creating web pages
3. You eliminate one less hurdle for the visitor to go through before making a purchase

Whilst all of these benefits seem pretty conclusive, the truth is that there is actually a greater effectiveness of using your own landing pages to pre-sell the visitor on the affiliate product that you are promoting, such as:

1. You can warm the visitor up and prepare them for the sales pitch
2. You can tell your story and make the visitor connect with you emotionally, which rockets conversions!
3. You can get the opportunity to capture an email address so that you can send out multiple offers to the same person (all for the same product if they don’t buy straight away).

Another problem with directly linking to affiliate offers is that Google Adwords will often penalize you for doing so, if other advertisers are also doing this on the same keywords that you’re bidding on. Google doesn’t want a ton of duplicate ads for a keyword, so you need to be unique.

Ultimately, tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion ratios beyond belief.

And in the lucrative but competitive world of PPC advertising, where every click cuts into your profits, then a higher conversion ratio is your ultimate goal.

Google rotates ads that point to the same display URL. If you and 99 other folks are advertising a specific affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

Google Wealth Wizard 2

Google Wealth Wizard 2

Google Wealth Wizard 2

For many affiliates, pay per click advertising is the seemingly untamed beast for making a killing or losing your entire month’s profits. We’ve all read the horror stories of people losing thousands overnight and if that didn’t put us off, trying to dabble ourselves and getting burned certainly did.

But did you know that there are millions of successful affiliates using PPC advertising as their license to print money. But how can so many people be killing it as an affiliate using PPC to get traffic where so many other mere mortals are getting stung left, right and center with huge ad costs and low sales ratio conversions?

Well, luckily it’s not as complicated as you might think and some fundamental yet simple changes can be applied to join the wealthy affiliates using PPC advertising. So let’s look at 4 crucial building blocks that you need to get right straight out of the gate…

1. Stop bidding on untargeted, broad keywords

It’s tempting to bid on keywords such as “home insurance” if you’re a home insurance affiliate in order to get some heavy traffic, but what will happen is you’ll crush your server, empty your wallet and get very poor conversion rates as a result. PPC advertising is all about tightly targeting your traffic. So, bidding on “home insurance company in the town of X” is far better and will get higher conversions providing your offer relates to the town being searched on.

2. Stop paying the same price for all match types

Match types are broad, exact and phrase. An exact match type means that the exact phrase you’re bidding on was typed into Google. Phrase means that the same words were used, but not necessarily in the same order of your keywords, and broad means that your keywords were used amongst other unknown keywords.

If you pay .15 per click on a broad keyword and .15 on an exact keyword, you’re wasting money. You should pay higher prices for exact keywords because they are more relevant to your ad and offer. Subsequently, you should pay far less for broad match type keywords because they could be totally off base and irrelevant for your offer, despite containing the keywords you’re bidding on.

3. Use the negative keywords list

There’s a feature in your campaigns to use a list of negative keywords. This is used to stop your ads being triggered for search terms that include particular keywords. An example would be the word “free”. By adding the negative keyword “free” to your ad group, you will stop freebie seekers from seeing your ads.

4. Hold in there, then test, track and monitor

When you first start out, you’ll be fumbling somewhat to see how things pan out. The big mistake is that people drop a campaign after getting a couple of hundred clicks and no sales. But the truth is, in many cases your sales might come in random batches. So, you might not make money for a few hundred clicks then the very next day you could get 4-5 sales at once. That’s the way the cookie crumbles.

The next thing is to test your ad copy by using Google Adwords’ built in split testing service for each ad group you have running. This will help you to improve your click through ratio for each group of keywords and therefore prompting Google to increase your Quality Score. The higher your Quality Score, the less you pay for clicks and the higher you are placed in the ad listings at the same time!

Google Wealth Wizard 2

Google Wealth Wizard 2

Google Wealth Wizard 2 Review

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